TRA(I)NSFORMATION

This is a virtual program — online only.

Carol Willis, museum director and curator of the exhibition The Invention of Park Avenue, will launch the series with an online lecture TRA(I)NSFORMATION. The talk will illustrate how the New York Central Railroad transformed its right of way into Manhattan via Fourth Avenue into a spectacularly successful infrastructure project that linked rail and real estate, not only as a revenue stream, but as what became an engine of urban development.

Previewing the arc of the series, Willis will illustrate how, in its first phase, Park Avenue was a zone of posh hotels, clubs, and apartments. The "highest and best use" began to shift toward tall office buildings in the mid-1920s. In the postwar years, a boom in speculative office towers answered growing demand for modern, air-conditioned space. Soon, the iconic Lever House, Seagram, and Union Carbide buildings recast Park Avenue as an elite corporate corridor. In the 21st century, incentivized by the City’s rezoning of East Midtown, new skyscrapers of even greater height and density have continued to redefine its trophy architecture and secure the future of the Midtown's prestige address.

To register for this FREE program, click on the link above to RSVP. You will be redirected to Ticketstripe to reserve your seat. The Zoom room is limited to 100 people. If you can't enter the Zoom, you can watch the program live on our YouTube channel when it begins at 6pm.

Carol Willis

Carol Willis is the founder, director, and curator of The Skyscraper Museum. She is the author of Form Follows Finance: Skyscrapers and Skylines in New York and Chicago (Princeton Architectural Press, 1995), among other publications. An architectural and urban historian, she has taught as an adjunct professor at Columbia University for more than thirty years.